MYCENI Consulting
Multi-Channel Profit Advisory • 🇹🇭 Thailand & SEA Regional Scope

Grow Your E-Commerce Sales Without Sacrificing Your Profit

Brands selling on Shopee, TikTok Shop and Lazada often grow sales without knowing what they actually keep. I help you see your real profit by channel, find where it leaks, and grow without giving it away.

Sopita (Mymy) Rungruengrayapkul
Founder & Lead Consultant• Bangkok 🇹🇭

Sopita (Mymy) Rungruengrayapkul

Ex-TikTok Shop Affiliate Lead • Ex-Shopee Commercial Lead • Ex-BCG

Nearly a decade inside Southeast Asia's largest platforms. I bring an insider's view of how marketplaces work to help brands grow profitably online.

TikTok Shop +20% affiliate GMV growth
Shopee 17,000 stores & 500 account managers covered
Agoda +16% B2B penetration
Myceni intro video
►
1-Minute Intro
How Much Is Your Business Really Making? 1:15
01 / The Problem

High GMV Doesn't Mean High Profit

High top-line GMV often masks fragile unit economics across regional platforms.

Monthly Sales, Costs & Profit Margin by Channel (THB)

Example brand selling ฿6.2M a month across four channels

Illustrative
⚠
Key Visual Insight: TikTok Shop brings in the most sales (฿2.4M) but keeps only a 6% margin. The brand website sells less than half as much (฿0.9M) yet keeps 23%.
Where the Margin Goes
1. Platform Fees That Keep Creeping Up
Commission, payment fees and programs like free shipping and coins can take 20–30% of every sale before any marketing.
2. Creator, Content & Live Costs
Affiliate commission, fixed creator fees, samples, content production and livestream hosts add up fast, and some fees are still charged on orders that get returned.
3. Discounts That Add Up
Product discounts, vouchers, bundles and free gifts added on top of platform campaigns, with no floor on the final price.
Next Step

What Does It Really Cost You to Sell?

Put in your numbers and see how much of every ฿100 goes to platforms, marketing and returns.

See Your Real Cost of Selling →
Multi-Channel Advisory Scope

Channel Profit Audit: Diagnosis & Monthly Profit Plan

Clear 2-step profit review & monthly plan designed by former TikTok Shop and Shopee Commercial Lead.

Targeted 2-Stage Scope
STAGE 01 Profit Diagnosis

How Much Money Are You Actually Making?

กำไรจริงแยกตามช่องทางและสินค้า

We rebuild your true profit picture across Shopee, TikTok Shop and Lazada from the seller-center data you already have, so you can see where the money goes before you spend more.

1. Profit by Channel

What each channel really earns after every fee, discount and commission.

2. Money Leaks

Where profit is leaking, ranked by how much each one costs you in baht.

3. Pricing & Discount Guardrails

Your price floor and maximum discount for each channel, so every sale still makes money.

Stage 1 Deliverable
Profit by Channel, Ranked Money Leaks, and Pricing & Discount Guardrails
STAGE 02 Monthly Profit Plan

Keep Every Channel on Plan

ติดตามผลทุกเดือนให้เป็นไปตามแผน และปรับทันทีเมื่อมีเรื่องไม่คาดคิด

Every month we check your numbers against the plan. When something unexpected comes up, like a new platform fee, a campaign or a creator rate change, we adjust together.

✓
Monthly check of each channel against the plan
✓
Adjustments when fees, campaigns or creator rates change
Stage 2 Deliverable
Monthly Review Against Plan, with Adjustments When Things Change

Scaling Across Multiple Channels but Unsure Which One Really Pays?

Speak directly with Sopita (Mymy) Rungruengrayapkul to evaluate your channel profitability.

Book Profit Audit Call →
TikTok Shop Advisory Scope

TikTok Shop Strategy: Feasibility & Blueprint Pipeline

Clear 2-step decision & execution framework designed by former TikTok Shop Affiliate Strategist Lead.

Targeted 2-Stage Scope
STAGE 01 Feasibility & Financial Fit

Does TikTok Shop Make Sense For Your Brand?

การประเมินความคุ้มค่าก่อนการลงทุน

We evaluate whether your brand can sustain TikTok Shop's unique unit economics (affiliate cuts, live stream discounts, Shop Ads) before you spend capital on inventory or creator retainer fees.

✓
Gross Margin Headroom Check: Verifying if COGS supports a 45%+ gross margin floor to sustain commissions.
✓
Category Virality Index: Benchmarking organic video and livestream appeal, and creator density, for your SKU assortment.
✓
Affiliate Floor Calculation: Modeling creator commission tiers required to recruit top affiliate sellers.
Stage 1 Deliverable
Binary Go / No-Go Decision Matrix & Unit Economics Safety Audit
STAGE 02 TikTok Shop Blueprint

If "Go" → Your Launch Plan for TikTok Shop

พิมพ์เขียวการสเกลยอดขายอย่างมีกำไร

If Stage 1 says go, we build the plan your team or agency runs: what to sell, who sells it, what to post, and what to spend.

1. Lead Products & Pricing

Which products to lead with, and the price points that still leave you a margin.

2. Creators & Commission

Which creators to work with, what commission to offer, and how to handle samples.

3. Content Mix

The balance of short videos and livestreams that sells your products.

4. Budget & 3-Month Targets

How much to spend on ads and platform programs, and the numbers to hit.

Stage 2 Deliverable
TikTok Shop Blueprint: Products, Pricing, Creators, Content, Budget & 3-Month Targets

Evaluating TikTok Shop Entry or Scaling Current Operations?

Speak directly with Sopita (Mymy) Rungruengrayapkul to evaluate your brand's financial feasibility.

Book TikTok Consultation →
03 / Unit Economics Waterfall

The ฿100 Order Waterfall

How ฿100 of marketplace sales turns into about ฿12 of profit, before overhead like rent and salaries.

Breakdown of ฿100 in Sales

Left Before Overhead: ฿12
Takeaway: After product cost (฿35) and platform fees and programs (฿24), creators, content, livestreams, ads, discounts and returns take another ฿29 of every ฿100. Overhead is not included.

Where Sales Went Before Profit: A Real Example

% of sales, excluding product cost · Thai consumer brand, one month, Shopee + Lazada + TikTok Shop

Takeaway: Platform fees and programs took 24% of sales, more than ads, creators and discounts combined (10%). Most brands watch their ad spend closely but rarely check the fees. Not shown: content production, fixed creator fees and livestream hosts, which this dashboard doesn't track yet and are often just as big.
04 / Clients & Results

Trusted by Emerging Brands

Eisei Haku
Miss Modern
The Finery
Heartweavers
05 / Interactive Tool

What Does It Cost You to Sell Online?

Your cost of selling is everything platforms, marketing, content and returns take before a sale becomes profit. Move the sliders to match your own numbers.

✓ Works for any platform, category or sales channel
✓ Overhead like rent and salaries is not included
฿100,000,000
35%
24%
10%
5%
6%
Cost of Selling / Year ฿0
Profit Kept Before Overhead ฿0
If you cut your cost of selling by…
1% of sales
3% of sales
5% of sales
…you'd keep this much more profit each year.
Founder & Lead Consultant

Book a 15-Minute Intro Call

Leave your details and Sopita (Mymy) Rungruengrayapkul will get back to you within 2–3 working days to set up a short 15-minute intro, to understand your brand, your channels and what you need.

✓ 15 Minutes: A quick call to see if and how we can help
✓ Zero Obligation: Nothing to prepare, no commitment
Direct Contact: Sopita (Mymy) Rungruengrayapkul
Phone: +66 (84) 888-8645
Location: Bangkok, Thailand 🇹🇭

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